Led creative direction and execution of a two-day lifestyle photo and video shoot, plus a one-day product shoot, to launch a knee brace stimulation device. We captured modern, wearable therapy designed to fit seamlessly into everyday life—technology you’re proud to show off. Assets were created for use across the brand’s website, social media, video content, and ad campaigns, blending function with freedom in real-life moments.

Executed during employment with DXagency.